EXTREM TODAY
With 100 % focus on Extrem the success came quick. In 2012 the Swedish ski magazine Åka Skidor awarded the iconic ski model Project 100 with a Gold medal; “The best all-mountain ski that Åka Skidorhas ever tested, and that says a lot”. Since then our skis have received several test awards every year.
A few years later we pioneered the ski industry when creating the world’s first community-developed ski, Opinion, together with hundreds of dedicated skiers. Communicating directly with our customers turned out to be a success factor and is today one of our unique strengths. In 2016 we created the world’s first community-developed freeride ski for women, Mothertree, together with the female ski networkInspireUs. Both these projects have been awarded the international and prestigious ISPO Gold Award. In the winter of 2018/2019 we started developing an all-mountain ski for the youth, since we believe that the next generation deserve as well-develped skis as offered to their parents.The ski, Roots 90, and the unique development process behind it, was awarded the international and prestigious ISPO Award Winner of 20/21.
With a modern factory, a competent team of ski builders, a passion to listen to our customers and turn that into award-winning skis, we are ready for the future.